KRISTIN GOBLE
Menu
KRISTIN GOBLE
Menu
BRANDED CONTENT
COWBOY CARTER
BRANDED CONTENT
COWBOY CARTER
COWBOY CARTER
COWBOY CARTER
COWBOY CARTER
Challenge
Cowboy Carter is the most-played album in 2024 in just one day. Beyoncé stated that each song is its own version of a reimagined Western film. The goal is to continue this reimagination through branded content.
Cowboy Carter is the most-played album in 2024 in just one day. Beyoncé stated that each song is its own version of a reimagined Western film. The goal is to continue this reimagination through branded content.
Cowboy Carter is the most-played album in 2024 in just one day. Beyoncé stated that each song is its own version of a reimagined Western film. The goal is to continue this reimagination through branded content.
Deliverables
Graphic Design, Art Direction, Creative Direction, and Copywriting
Target Audience
18-30 year olds
Year
2024
I'LL LET YOU BE MY LEVI'S JEANS
A western TV show staring Beyoncé herself. With the help of Levi's Western craftsmanship This modern take on the Wild West genre celebrates the power of music, reclaiming patriotism, and creating a new narrative that captures the spirit of the old western films while inspiring many people around the country. The costume design will be led by Levi’s Jeans. The show will be streamed on Netflix.
I'LL LET YOU BE MY LEVI'S JEANS
I'LL LET YOU BE MY LEVI'S JEANS
A western TV show staring Beyoncé herself. With the help of Levi's Western craftsmanship This modern take on the Wild West genre celebrates the power of music, reclaiming patriotism, and creating a new narrative that captures the spirit of the old western films while inspiring many people around the country. The costume design will be led by Levi’s Jeans. The show will be streamed on Netflix.
LET ME BE YOUR LEVI'S JEANS…ON LEVI'S JEANS.
LET ME BE YOUR LEVI'S JEANS…ON LEVI'S JEANS.
Advertisings will showcase the show through articles of clothing, as well as using lyrics from Beyoncé's song LEVII'S JEANS. As well as clips and photography from the show.
LET ME BE YOUR LEVI'S JEANS…ON LEVI'S JEANS.
Advertisings will showcase the show through articles of clothing, as well as using lyrics from Beyoncé's song LEVII'S JEANS. As well as clips and photography from the show.
Levi's will sell the clothing Beyoncé wears from the show on their website.
Levi's will sell the clothing Beyoncé wears from the show on their website.
MOST WANTED COLECTION
MOST WANTED COLECTION
MOST WANTED COLECTION
COLLECTOR VHS SET AND CD
COLLECTOR VHS SET AND CD
COLLECTOR VHS SET AND CD
Limited edition VHS set and CDs will be sold the night the first episode airs.
Limited edition VHS set and CDs will be sold the night the first episode airs.
REBRAND CAMPAIGN
JOYVEG
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
REBRAND CAMPAIGN
JOYVEG
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
REBRAND CAMPAIGN
JOYVEG
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
© Kristin Goble 2024
© Kristin Goble 2024
© Kristin Goble 2024
I'LL LET YOU BE MY LEVI'S JEANS
A western TV show staring Beyoncé herself. With the help of Levi's Western craftsmanship This modern take on the Wild West genre celebrates the power of music, reclaiming patriotism, and creating a new narrative that captures the spirit of the old western films while inspiring many people around the country. The costume design will be led by Levi’s Jeans. The show will be streamed on Netflix.
LET ME BE YOUR LEVI'S JEANS…ON LEVI'S JEANS.
Advertisings will showcase the show through articles of clothing, as well as using lyrics from Beyoncé's song LEVII'S JEANS. As well as clips and photography from the show.
Levi's will sell the clothing Beyoncé wears from the show on their website.