BRANDED CONTENT

COWBOY CARTER

BRANDED CONTENT

COWBOY CARTER

Target Audience

18-30 year olds

Challenge

Cowboy Carter is the most-played album in 2024 in just one day. Beyoncé stated that each song is its own version of a reimagined Western film. The goal is to continue this reimagination through branded content.

Deliverables

Graphic Design, Art Direction, Creative Direction, and Copywriting Photography by Blair Caldwell and erl belt

I'LL LET YOU BE MY LEVI'S JEANS

A western TV show staring Beyoncé herself. With the help of Levi's Western craftsmanship This modern take on the Wild West genre celebrates the power of music, reclaiming patriotism, and creating a new narrative that captures the spirit of the old western films while inspiring many people around the country. The costume design will be led by Levi’s Jeans. The show will be streamed on Netflix.

LET ME BE YOUR LEVI'S JEANS…ON LEVI'S JEANS.

Advertisings will showcase the show through articles of clothing, as well as using lyrics from Beyoncé's song LEVII'S JEANS. As well as clips and photography from the show.

LET ME BE YOUR LEVI'S JEANS…ON LEVI'S JEANS.

Advertisings will showcase the show through articles of clothing, as well as using lyrics from Beyoncé's song LEVII'S JEANS. As well as clips and photography from the show.