KRISTIN GOBLE
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KRISTIN GOBLE
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REBRAND CAMPAIGN
JOYVEG
REBRAND CAMPAIGN
JOYVEG
JOYVEG
JOYVEG
JOYVEG
Challenge
JoyVeg is a vegan Italian gelato brand. Products were pulled off the shelf because they were not attracting enough clients. Vegan products can be intimidating to try. How can JoyVeg redesign its branding? JoyVeg wants to put the joy back into the food industry while showcasing integrity.
JoyVeg is a vegan Italian gelato brand. Products were pulled off the shelf because they were not attracting enough clients. Vegan products can be intimidating to try. How can JoyVeg redesign its branding? JoyVeg wants to put the joy back into the food industry while showcasing integrity.
JoyVeg is a vegan Italian gelato brand. Products were pulled off the shelf because they were not attracting enough clients. Vegan products can be intimidating to try. How can JoyVeg redesign its branding? JoyVeg wants to put the joy back into the food industry while showcasing integrity.
Deliverables
Graphic Design, Identity, Branding, Art Direction, Creative Direction, and Copywriting Photography by Tropico Photo
Target Audience
16-25 year old creatives
Year
2024
GELATO LOVE: TASTE ITALY'S PASSION
Creating a rebrand inspired by Italy in subtle ways. A campaign calling on all creatives to bring the joy back into JoyVeg. A brand that's fun, approachable, and makes vegan ice cream your new go-to indulgence.
GELATO LOVE: TASTE ITALY'S PASSION
GELATO LOVE: TASTE ITALY'S PASSION
Creating a rebrand inspired by Italy in subtle ways. A campaign calling on all creatives to bring the joy back into JoyVeg. A brand that's fun, approachable, and makes vegan ice cream your new go-to indulgence.
3 DIFFERENT MILK BASES FOR ALL FLAVORS.
3 DIFFERENT MILK BASES FOR ALL FLAVORS.
3 DIFFERENT MILK BASES FOR ALL FLAVORS.
Each pint will have a specific Joyveg icon on it that will indicate which milk base the ice cream is.
Each pint will have a specific Joyveg icon on it that will indicate which milk base the ice cream is.
JoyVeg will be hosting a museum exhibit at the Met in NYC. There will be statues of Roman figures holding ice cream in a blocked-off street by the Met, as well as an ice cream pop-up truck and giveaways for attending the event.
JoyVeg will be hosting a museum exhibit at the Met in NYC. There will be statues of Roman figures holding ice cream in a blocked-off street by the Met, as well as an ice cream pop-up truck and giveaways for attending the event.
FROM ITALY TO THE U.S.
FROM ITALY TO THE U.S.
FROM ITALY TO THE U.S.
CITY CAMPAIGN
CITY OF PHOENIX
EDITORIAL AND SOCIAL
NOTTURNA X SEPHORA
CITY CAMPAIGN
CITY OF PHOENIX
EDITORIAL AND SOCIAL
NOTTURNA X SEPHORA
CITY CAMPAIGN
CITY OF PHOENIX
EDITORIAL AND SOCIAL
NOTTURNA X SEPHORA
© Kristin Goble 2024
© Kristin Goble 2024
© Kristin Goble 2024
GELATO LOVE: TASTE ITALY'S PASSION
Creating a rebrand inspired by Italy in subtle ways. A campaign calling on all creatives to bring the joy back into JoyVeg. A brand that's fun, approachable, and makes vegan ice cream your new go-to indulgence.
3 DIFFERENT MILK BASES FOR ALL FLAVORS.
Each pint will have a specific Joyveg icon on it that will indicate which milk base the ice cream is.
JoyVeg will be hosting a museum exhibit at the Met in NYC. There will be statues of Roman figures holding ice cream in a blocked-off street by the Met, as well as an ice cream pop-up truck and giveaways for attending the event.