REBRAND CAMPAIGN

JOYVEG

REBRAND CAMPAIGN

JOYVEG

Target Audience

16-25 year old creatives

Challenge

JoyVeg is a vegan Italian gelato brand. Products were pulled off the shelf because they were not attracting enough clients. Vegan products can be intimidating to try. How can JoyVeg redesign its branding? JoyVeg wants to put the joy back into the food industry while showcasing integrity.

Deliverables

Graphic Design, Identity, Branding, Art Direction, Creative Direction, and Copywriting Photography by Tropico Photo

GELATO LOVE: TASTE ITALY'S PASSION

Creating a rebrand inspired by Italy in subtle ways. A campaign calling on all creatives to bring the joy back into JoyVeg. A brand that's fun, approachable, and makes vegan ice cream your new go-to indulgence.

GELATO LOVE: TASTE ITALY'S PASSION

3 DIFFERENT MILK BASES FOR ALL FLAVORS.

Each pint will have a specific Joyveg icon on it that will indicate which milk base the ice cream is.

JoyVeg will be hosting a museum exhibit at the Met in NYC. There will be statues of Roman figures holding ice cream in a blocked-off street by the Met, as well as an ice cream pop-up truck and giveaways for attending the event.

FROM ITALY TO THE U.S.