KRISTIN GOBLE
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KRISTIN GOBLE
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CITY CAMPAIGN
CITY OF PHOENIX
CITY CAMPAIGN
CITY OF PHOENIX
CITY OF PHOENIX
CITY OF PHOENIX
CITY OF PHOENIX
Challenge
Despite offering amazing benefits that prioritize people's well-being, the city of Phoenix still faces a desperate need for employees. How can Phoenix create a campaign specific to the community to inspire citizens to want to work for the city?
Despite offering amazing benefits that prioritize people's well-being, the city of Phoenix still faces a desperate need for employees. How can Phoenix create a campaign specific to the community to inspire citizens to want to work for the city?
Despite offering amazing benefits that prioritize people's well-being, the city of Phoenix still faces a desperate need for employees. How can Phoenix create a campaign specific to the community to inspire citizens to want to work for the city?
Deliverables
Graphic Design, Art Direction, Creative Direction, Motion Design and Copywriting by Kristin Goble and Olivia Heyer
Target Audience
23-36 year olds
Year
2024
REVITALIZING PHOENIX: VISUALIZING BENEFITS, SYMBOLIZING CARE.
REVITALIZING PHOENIX: VISUALIZING BENEFITS, SYMBOLIZING CARE.
REVITALIZING PHOENIX: VISUALIZING BENEFITS, SYMBOLIZING CARE.
A five-symbol visual system based on Native American symbols from the region that brings the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and uplift the community of Phoenix who are the heart and soul of this city.
A five-symbol visual system based on Native American symbols from the region that brings the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and uplift the community of Phoenix who are the heart and soul of this city.
5 CORE SYMBOL SYSTEM
5 CORE SYMBOL SYSTEM
5 CORE SYMBOL SYSTEM
79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has five core attributes that are the building blocks of the city.
79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has five core attributes that are the building blocks of the city.
Each benefit is given a unique mark comprised of 2–3 of the city's core values that the benefit embodies. When you scan the QR code on the posters, it will take you to our website and explain that specific benefit.
Each benefit is given a unique mark comprised of 2–3 of the city's core values that the benefit embodies. When you scan the QR code on the posters, it will take you to our website and explain that specific benefit.
BENEFIT BREAKDOWN
BENEFIT BREAKDOWN
BENEFIT BREAKDOWN
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
SOCIAL
BUMBLE WARPED
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
SOCIAL
BUMBLE WARPED
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
SOCIAL
BUMBLE WARPED
© Kristin Goble 2024
© Kristin Goble 2024
© Kristin Goble 2024
REVITALIZING PHOENIX: VISUALIZING BENEFITS, SYMBOLIZING CARE.
A five-symbol visual system based on Native American symbols from the region that brings the benefits Phoenix offers to the front of the conversation followed by a strong desire to unite and uplift the community of Phoenix who are the heart and soul of this city.
5 CORE SYMBOL SYSTEM
79% of City of Phoenix employees would recommend working there to a friend based on Glassdoor reviews. Why? Phoenix has five core attributes that are the building blocks of the city.
Each benefit is given a unique mark comprised of 2–3 of the city's core values that the benefit embodies. When you scan the QR code on the posters, it will take you to our website and explain that specific benefit.