PR AND BRAND COLLABORATION

BARNUMS CRACKERS

PR AND BRAND COLLABORATION

BARNUMS CRACKERS

Target Audience

Children 5-12 years old

Challenge

Barnum's is a childhood snack that is reliable yet not a go-to. They are known for their famous safari animal crackers. How can Barnum's create a campaign that makes this snack educational and children's first choice to snack on?

Deliverables

Graphic Design, PR packaging, Art Direction, Creative Direction, and Copywriting

SHOWCASING DIVERSE HABITATS, INSPIRING CHILDREN'S CURIOSITY

A collaboration with National Geographic. Showing three limited edition cracker packaging with animal environments other than the safari. PR boxes will be sold at the Scholastic book fairs with education and fun products inside each box!

NEW HABITAT CRACKERS

THE SCHOLASTIC BOOK FAIR

In April the annual Scholastic book fair will offer Barnum's Crackers PR boxes with toys and informational booklets based on the habitat you choose. As well the crackers, and a 20% off ticket to the zoo of your choice.

AR FEATURE

Inside every PR box is a QR code. When you scan the code via Snapchat, it will make your screen transform into that specific habitat!

RYAN'S WORLD

Ryan's World is a child YouTuber who posts toy reviews. His channel has 4.4M subscribers. Ryan will post a PR unboxing video giving a review on the products!

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