KRISTIN GOBLE
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KRISTIN GOBLE
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PR AND BRAND COLLABORATION
BARNUMS CRACKERS
PR AND BRAND COLLABORATION
BARNUMS CRACKERS
BARNUMS CRACKERS
BARNUMS CRACKERS
BARNUMS CRACKERS
Challenge
Barnum's is a childhood snack that is reliable yet not a go-to. They are known for their famous safari animal crackers. How can Barnum's create a campaign that makes this snack educational and children's first choice to snack on?
Barnum's is a childhood snack that is reliable yet not a go-to. They are known for their famous safari animal crackers. How can Barnum's create a campaign that makes this snack educational and children's first choice to snack on?
Barnum's is a childhood snack that is reliable yet not a go-to. They are known for their famous safari animal crackers. How can Barnum's create a campaign that makes this snack educational and children's first choice to snack on?
Deliverables
Graphic Design, PR packaging, Art Direction, Creative Direction, and Copywriting
Target Audience
Children 5-12 years old
Year
2024
SHOWCASING DIVERSE HABITATS, INSPIRING CHILDREN'S CURIOSITY
SHOWCASING DIVERSE HABITATS, INSPIRING CHILDREN'S CURIOSITY
SHOWCASING DIVERSE HABITATS, INSPIRING CHILDREN'S CURIOSITY
A collaboration with National Geographic. Showing three limited edition cracker packaging with animal environments other than the safari. PR boxes will be sold at the Scholastic book fairs with education and fun products inside each box!
A collaboration with National Geographic. Showing three limited edition cracker packaging with animal environments other than the safari. PR boxes will be sold at the Scholastic book fairs with education and fun products inside each box!
NEW HABITAT CRACKERS
NEW HABITAT CRACKERS
NEW HABITAT CRACKERS
SUPERMARKET END CAPS
SUPERMARKET END CAPS
SUPERMARKET END CAPS
THE SCHOLASTIC BOOK FAIR
THE SCHOLASTIC BOOK FAIR
THE SCHOLASTIC BOOK FAIR
In April the annual Scholastic book fair will offer Barnum's Crackers PR boxes with toys and informational booklets based on the habitat you choose. As well the crackers, and a 20% off ticket to the zoo of your choice.
In April the annual Scholastic book fair will offer Barnum's Crackers PR boxes with toys and informational booklets based on the habitat you choose. As well the crackers, and a 20% off ticket to the zoo of your choice.
AR FEATURE
AR FEATURE
AR FEATURE
Inside every PR box is a QR code. When you scan the code via Snapchat, it will make your screen transform into that specific habitat!
Inside every PR box is a QR code. When you scan the code via Snapchat, it will make your screen transform into that specific habitat!
RYAN'S WORLD
RYAN'S WORLD
RYAN'S WORLD
Ryan's World is a child YouTuber who posts toy reviews. His channel has 4.4M subscribers. Ryan will post a PR unboxing video giving a review on the products!
Ryan's World is a child YouTuber who posts toy reviews. His channel has 4.4M subscribers. Ryan will post a PR unboxing video giving a review on the products!
BRANDED CONTENT
COWBOY CARTER
REBRAND CAMPAIGN
JOYVEG
BRANDED CONTENT
COWBOY CARTER
REBRAND CAMPAIGN
JOYVEG
BRANDED CONTENT
COWBOY CARTER
REBRAND CAMPAIGN
JOYVEG
© Kristin Goble 2024
© Kristin Goble 2024
© Kristin Goble 2024
SHOWCASING DIVERSE HABITATS, INSPIRING CHILDREN'S CURIOSITY
A collaboration with National Geographic. Showing three limited edition cracker packaging with animal environments other than the safari. PR boxes will be sold at the Scholastic book fairs with education and fun products inside each box!
NEW HABITAT CRACKERS